Holiday In The Patch 2025
Event at a Glance
Event Date: Saturday, Dec 6, 2025
Official Times: 12:00 PM to 4:00 PM
Transform Your Business Into the Treasured Jewel of Cabbagetown
Be part of a special lineup of neighbourhood businesses in a one-day treasure hunt that brings hundreds of local shoppers and families to your door.
On Saturday, Dec 6, 2025, our Treasure Hunt Adventure will turn Cabbagetown into a buzzing, clue-solving, local-business-celebrating experience.
Visitors of all ages will explore the area in search of hidden gems and your shop could be one of them.
What are Treasure Hunt Adventures?
Treasure Hunt Adventures are live, interactive events that turn local shopping districts into playful, discoverable experiences.
Participants (we call them "Hunters,") receive clues that guide them to several unique local shops, restaurants, and services where they solve riddles, collect stamps, and engage in mini-activities along the way, discovering new favourites and reconnecting with legendary pillars of the community.
As a Location Host, your business becomes part of the hunt.
Want more people through your door? More visibility? A deeper connection with customers?
Join The Hunt And Connect With Locals
Here's what you’ll get when you take part:
Bring in new customers who are actively exploring local spots
Get your business featured in our social media and community promotions
Build your social following and email list with real visitors
Make lasting connections with local families and shoppers
Create fun, memorable experiences that show off what makes you unique
Get expert guidance on how to turn event day into future sales
The Benefits of Being a Location Host
As a location host, your business can enjoy a range of advantages. Here's what you'll gain:
Engage Your Community
Participate in an event that brings your business closer to your local audience. It's a fantastic way to connect and create lasting relationships with your community.
Exclusive Exposure
Your business will be featured as one of 10 exciting stops on multiple Treasure Hunt paths. This means increased visibility and foot traffic to your location.
Consulting & Training
Leverage our 35+ years of marketing and advertising experience to create engaging and valuable in-store customer experiences, build your own contact list and kickstart your marketing strategy!
Every participating location host receives:
CASL-compliant email list of hunters who visited your shop
Printed clue poster & branded QR window cling
Digital and print-ready promo materials
A Free-Forever Business Listing on our Toronto directory
4 weeks as a Featured Business Listing (value: $76)
A 30-Min Activation Strategy Call
Post-event feedback report and planning consultation
Bonus For Sponsors:
CASL-compliant contact list of all registered hunters
Name/logo featured on event posters & social posts
Name/logo on event website & registration pages
Prime presence at "Adventure’s End" where every hunter finishes their quest and meets you face-to-face.
How Much Does It Cost To Put Your Business At The Centre Of The Action?
For just $100, you get guaranteed foot traffic, custom marketing materials, and hands-on support. No fluff or hidden costs.
We handle all promotion and printing — posters, social media graphics, and signage — so you can proudly show off your involvement and boost visibility online and in-store.
Your investment also powers a hyper-local ad campaign driving more shoppers to your door, plus one-on-one help creating an in-store experience that turns visits into real results.
Instead of shouting into the void with ads, you’ll spark real connections. People walking in, engaging with your brand, and becoming loyal customers.
3 Easy Steps to Make A Big Impact
Step 1:
Register Your Business
Enter your business and contact information in the form below indicating your interest in being a Location Host.
Step 2:
Review & Agree
Review and sign the Event Terms and Conditions that follow. We've made the language easy to understand.
Step 3:
Complete Deposit
Once your payment is processed, you're officially on the map! We'll begin sending you information and next-steps to prepare.
Ready to Join the Adventure?
This is a simple way to get new people through your door and remind the neighbourhood you're here. It’s low effort, low cost — and it works great!
Spots are limited. The deadline to become a Location Host is 5:00 pm Thursday, Nov 13. Complete the form to secure your place and move on to the Terms & Conditions.
Only 28 spots available remain until 5:00 pm Thursday, Nov 13
What if I’ve never done anything like this before?
That’s totally okay! Most businesses are doing it for the first time, too. We’ll walk you through the steps, provide materials, and answer any questions along the way. You don’t need to be tech-savvy or a marketing pro to take part.
What happens after I sign up?
Once you register, you'll get a confirmation and an onboarding call to help you prepare. We’ll send you your posters, graphics, and all the event details. You’ll also get access to your clue and be added to one of the Treasure Hunt paths.
Do I need to offer a discount or prize?
Not at all. Some businesses like to offer samples, giveaways, or one-day specials — but it’s totally optional. A friendly welcome and a quick interaction is more than enough to make a great impression.
What is the time commitment for location hosts during the event?
Location sponsors are required to be open and staffed during the event hours. This ensures a positive experience for participants visiting your location.
Can I cancel later?
We understand that emergencies or unforeseen circumstances can happen. If something serious comes up, we’ll work with you to find a solution. That said, once registered, we expect businesses to follow through. The event is carefully planned around every participating location, and late changes can affect the experience for everyone involved. This is a community-wide effort, and your commitment helps ensure it runs smoothly for all. Registration closes July 18, 2025 — please only sign up if you’re ready to be part of it.
How do I get more information or clarification on any aspect of being a location host?
If you have any additional questions or need further clarification, feel free to reach out to us through our contact information, and we'll be happy to provide you with the information you need.
Treasure Trove Toronto is a local business stimulus initiative by Treasure Trove Inc. Public participation is free and encourages foot traffic to more businesses in neighbourhoods across Toronto.
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